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25 Content Ideas and a Powerful Process for Creating Them

Posted by Keri LaRue on Oct 20, 2015 10:23:27 AM

Are you ready to build a lead generation campaign that drives the quantity and quality of leads you want? But maybe you are struggling to create content that connects.  Read on…

Does this describe you?  Do you get to the point of creating value add/educational content to help drive traffic and nurture leads and suddenly feel overwhelmed and get stuck?

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Topics: Marketing campaigns, Lead Generation

How To Get Your Business Found Online

Posted by Keri LaRue on May 21, 2015 3:00:00 PM

You have created an amazing website.  

But… no one can find you. 

Don’t panic.  

This quick blog post will help you increase your organic (non-paid) search engine rankings.

This list may seem daunting and overwhelming. Not to worry. While all of these things will help your overall search results, there is one thing that will give you the biggest impact. 

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Topics: Inbound Marketing, Search engine rankings, Marketing Online

10 Content Ideas for Filling your Sales Funnel and Generating Leads

Posted by Keri LaRue on Apr 9, 2015 9:00:00 AM

Do you ever get that sense that there are people everywhere looking for your product/service and you are looking for them, but the connection never seems to happen? 

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Topics: HubSpot, Marketing campaigns, Inbound Marketing, Lead Generation

Out of Ignorance Comes Understanding – the Human Factor

Posted by Abbe Lyle on Jan 26, 2015 2:30:52 PM

It was a beautiful, if cold, morning and I was off on a mapping expedition with Mark Johnson. We each brought along a Phantom and an Inspire (both DJI products) so we could fly a little later in the day. It took us a while to drive to the spot, and we ended up on a long winding road, seemingly in the middle of nowhere.  The mist had settled, and our location was above it. I was enamored with the view and decided to launch Amelia for some aerial shots prior to starting to help Mark.  All was well, and I was incredibly happy with the aerials when suddenly I heard a gunshot! My mind considered, for a moment that it was a hunting expedition, but in reality my blood ran several degrees colder! I had read of several situations where drones have been shot out of the sky, but never dreamed this would happen to me. No, it was not happening to me, was it?  My hands started shaking and I was finding it hard to control Amelia! Bring her home Abbe bring her back RIGHT NOW! BANG, another shot was fired, no doubt in my mind now. Luckily this shot also missed! My hands are visibly wobbling at this point and I have to navigate through telephone wires and trees. I bring her down as I hear yet another shot.  Thank goodness she, and I (although a little less so) are in one piece. A gentleman approaches with a shotgun with the breach open, and appears visibly angry and shaken all at the same time. I immediately apologize, as it seems the safest course of action, but he is clearly feeling violated. I must emphasize here that I never once felt in danger, as he was extremely careful with his gun. However, I was acutely aware at this point that I had in fact flown over his property, and I had the feeling that he simply felt threatened by Amelia. My jelly like body went through the adrenalin induced automated action of putting my precious Amelia carefully away in her box. She has had so many adventures; I love my inanimate object with her pink stripes and her brave attitude!

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Topics: Inbound Marketing, Marketing with passion, Flying drones, Drone laws

Looking for ink

Posted by Keri LaRue on Nov 20, 2014 8:30:00 AM

Google keeps telling us to be real, be genuine. Don't try to outsmart the engines. Let's be honest, it is really hard to sit back and wait for Google, the Press, and the bloggers to find us and tell our story to the world. Although many businesses are focusing more heavily on inbound marketing and trying to build the "Field of Dreams" of great content, natural links and rich web content, we are impatient. We want leads, ink in good pubs, blogs and lots of organic traffic, and we want it now.
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Topics: Inbound Marketing, Blogging, UVP, Unique Value Proposition

Bringing the Passion Back to the Workday! – Work Hard Play Hard

Posted by Abbe Lyle on Sep 12, 2014 2:55:12 PM

So what is the work hard play hard mentality? Is it the idea that we work so hard and complete our responsibilities so that we can then go play? I don’t think so! To me I don’t just work to play, I am fulfilled in my work and it encourages me to push my limits and find a creative outlet that allows my skills at work to grow.

 As a creative director I constantly want to push the envelope. My latest passions are infrared photography (I have a Canon 1Ds Mk II converted to capture infrared images), which involves a tremendous amount of post processing and pushes me to the limit of my creative ability. And more recently I purchased a DJI Phantom 2 Vision+ quadcopter or ‘drone’ (as they are so affectionately called) and am perfecting my flying skills with the help of an awesome teacher who also embraces the same work hard play hard mentality. 

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Topics: Work hard play hard, Marketing with passion

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